- Posted on 2019-06-22 16:42:33.0
Before discussing iconography in details let us know first about its basic meaning i.e, iconography comes from the word icon which depicts the abstract meaning of anything without using any language. Icons can be any signs and symbols and the study of icons is called iconology.
We all very well understand that there is a number of tools available when it comes to Graphic Designing. But the number of choices sometimes creates a problem in selecting one particular appropriate tool. This is the time where iconography comes into the frame.
If you are doing graphic designing, it is very important to have clear knowledge about design rules.
If you are applying iconography then it is important to understand its basics and its negatives and positives as well.
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Now, we will discuss some points that should be kept in mind while using iconography for designing purposes. Points are -
1. Planning and Strategizing-
Prior planning makes things easier at the time of execution. Planning and strategizing is the first step of any process, at this stage we visualize the whole process and the final outcome as well. It is good always to follow the hierarchy.
Why it is always said in the business world that whatever you make or sell if it related to the general public makes it user-friendly. And when it comes to icon designing it becomes a little more important as while designing an icon designer must have to keep all language, cultural, regional barriers in the society. Signs and symbols change their meaning and message with different regions and languages.
3. Consistent collection of icons-
Consistency in icons of the entire website depicts that you know what you are doing and what you are trying to convey with these icons. Use the same thickness, color, measurement for each icon used in the website to show consistency. It makes the website more attractive and strong among its users.
4. Convey specific message-
An icon should convey the message of what it stands for within a second. The good and strong icon helps to create brand value and also helps the customers in recognizing the brand.
5. Keep the icon simple-
Too much of information always mess up things. Try to make a simple icon as you can as it helps the customers to understand and perceive icons more easily.
Placements matters. We don’t always take it seriously but the placement of the icon on any website matters a lot. While placing an icon one should keep in mind the consistent eye movement of any human being. How they see things.
Above are the points that should be kept in mind while designing an icon.
Let us now discuss, why icons are so important in graphic designing?
it helps the customer to recognize the brand more easily,
it can convey the whole message in just one appearance without using any word.
it helps to break the language barrier as you do not need to translate it according to place and area,
it makes the website more appealing to the eye and attractive.