- Posted on 2019-06-22 15:22:04.0
In this segment, we will discuss the website personalization, its tools, and its ideas as well.
Before discussing its tools and idea, first, we need to know about what is website personalization.
Website personalization is the process of customizing the website as per the interest and behavior of the user, and need in order to give them unique experience on the website.
This is the behavior of every that they see and listen only to the things they want to and which are beneficial for them in any way directly and indirectly.
So, in that case, in the field of marketing where you are dealing with your customers, it has become important to serve the customer as per their needs and interest. A personalized website makes the user feel connected with the company and interest in the website is shown.
Users get annoyed if they found unnecessary things on their way and they even block that sites from their account to avoid such actions, the concept of the personalized website has been introduced.
There are many ways through which a company can personalize their website to make the experience great and unique for the user.
Track the browsing history, behavior, and interest of your customer, and create a unique experience for the visitors.
When users visit your website welcome them with welcome messages mentioning their name in it.
Discount coupons, live chats, highlighting the specific product in which they show their highest interest, help tooltips like filtering and sorting option helps users to connect with you easily and in a better way.
Customized banner advertisements, customer service support like live chats and calls, highlights of promotional offers like free shipping, bonus points, virtual gold coins help the customer to enjoy your website while using it and it will also increase the chance of users coming back to your site.
Using the techniques of up-selling and cross-selling, one can personalize their site as per the requirement of their user.
Website Personalization tools
There are several tools using which one can personalize their website to make it more user-friendly and to give a unique and great experience to their users. Some are:-
1) Google Optimize-
It is a software from Google with A/B testing and website personalization techniques. It is available in both free as well paid. It has the ability to segment different analytics audiences.
Straightforward and super simple geotargeting is now possible only because of GeoFli. From around the globe, you can easily geotag your visitors, track your goals and even personalize your message as well.
3) Right Message-
It allows the site to automatically segment its customer for different stages of their sales funnel. It gives away to survey the customers and design your site accordingly and also use it to deliver the targeted method.
Email and on-site targeting, a recommendation engine, and omnichannel personalization are the three main personalization services of Personyze.
Monetate provides the availability of product personalization for each individual. Monetate is considered as one of the best and popular website personalization tool. Key features of Monetate are customized product recommendations, customer segmentation, and personalization.
The masterminds behind this great and popular website personalization tool are three people with a background in ad tech and machine learning. This tool helps the companies to drive revenue growth and increase conversions by using artificial intelligence on their site.