- Posted on 2019-06-22 15:58:57.0
What would you call a poster, like what is it? A printed material, a large piece of paper with some information on it or a promotional or communication tool. If you are stepping into a designing career then you must have heard about it earlier. A poster is now considered as one of the most effective tools of communication. It is not always necessary that only companies use posters for their communication and promotion purpose but an individual can also use it as a self-promotional tool. Posters help you in both the ways it showcases and conveys the message and also gives an opportunity to display ones designing ability.
For whatever purpose, a poster is made, for website designing or as a tool promotion, it is always important to organize all the elements in a creative way to make it attractive and impressive. There are certain fixed rules and eye movements using which customers watch and read things, so it is very necessary for a designer to keep that in mind always while designing a poster.
A designer must have a clear idea about the placements of posters materials as it plays an important role in making a poster effective and attractive. It is very important to keep it in mind that the main objective of posters is to deliver the right message to its right audience in an effective manner.
According to the Germany based website design and development company, Redexweb- The common sizes of a poster are 8.5 by 11-inch letter, 11 by 17 inches and when it comes to 22, it would be 34 inches.
Now, we will discuss some key design rules, that a designer must have to keep in mind while designing a poster.
1. Define the purpose-
Posters should be designed in such a way that it depicts the whole purpose of that poster or need of that poster. The poster must depict what are you trying to sell through that poster.
2. Precise and clear-
Too many things can ruin the whole poster as it does not comes out with one unique message and will not come out as an effective one. As the poster is an outdoor form of media and no one is free that they will stop to see your poster, so, keep it short, simple and precise so that it leaves an impact at first look only.
3. Target audience-
While designing a poster it should be clear in the mind of the designer mind that who is the target audience of that poster, for whom poster is made. A clear picture of the target audience will help to design the whole posture according to their nature and requirement. The target-oriented posters can make much more effective and impact than an ordinary poster.
4. The layout of design-
The design layout decides that how the whole poster will look in its final stage. Layout designing the crucial process as it decides whether the whole poster has made in the best possible audience-friendly way or not. Arrangements of different elements, orientations, allignments, colors, page division all these things are done at this stage only.
5. Tittle or name-
The title of the company or name of the product or brand should be mentioned in the poster as this is the only thing through which the audience remembers the brand and it increases the recall value as well. Make it short, catchy and snappy so that customer remembers it easily.
6. Include a call to action-
After designing the whole poster what next now. The whole purpose of making an effective
the poster is that people recognize our company, helps a company to make a profit. Mention the
contact details and address on the poster so that if customer want they contact the company