- Posted on 2019-06-22 16:08:25.0
Without discussing anything about logo design, its importance or its impact, the first thing we need to know is, What is Logo? In its simplest form, UK based logo design service provider Redexweb, logos are the identity of any brand, product, company or organization made up of text and images and through which people recognize that brand or company.
The logo has its own importance when it comes to communicating with people as logo projects a certain image of the company among the public which helps them to make a perception about the company. It can be an abstract design or any figurative design or may simply contain the text of the company with a tagline. Earlier, the logo was not much important in a communication purpose but now it has become an important part of any corporate identity.
It has become very important to have a logo for any company as it helps a company to distinguish them from others.
Nowadays, logos are designed in a dynamic nature. The Internet has become an important platform for branding and its wide access ranges from desktop to mobile, tablet, etc.. which has led to the concept of complexity of logo design.
Let us now discuss the key features of any responsive logo design. Some features are-
(a) Dynamism- It describes the dynamic nature of logos. Responsive logos must adapt the screen to which they are being viewed. It is quite important to make a dynamic logo as not all people use the desktop to access the internet. It varies from person to person which device they using and accessing the internet on it.
FACEBOOK when viewed on a desktop it comes with the complete facebook logo but when viewed on a mobile phone it appears as ‘F’ only, this is a perfect example of Dynamism in logos.
(b) Minimalism and Simplicity- Simplicity is the key to make anything effective and attractive. As far as logo designing is concern simplicity has always been a crucial component of logo designing. It sometimes happens that people get carried away with catchy logos but keeping it simple is the foremost important thing in logo designing. Responsive logo design must convey more in very little representation.
NIKE, TWITTER these are examples of simple but effective logos of brands.
(c) Timeless- The responsive logo design should be timeless. When we talk about logos it must contain longevity in it. As it is not a pair of jeans which we can replace with the new one, it is an identity of a brand.
(d) Appropriate- Logos should be appropriate according to their target audience. If the brand represents the kid section then the logo should be made accordingly, child-like fonts and colors should be used. And if targets other groups then use of color, fonts and designs should be accordingly.