- Posted on 2019-06-22 18:00:47.0
Here PPC stands for Pay Per Click.
Creating an ad copy for PPC has no such technical rules but it is all about creativity. The person who creates the ad copy for PPC must have great knowledge about what PPC is all about and how does it work. PPC does not allow you to say so much, few characters are allowed and you have to tell everything within this counted characters only.
Then how to write an effective ad copy for PPC? You must be thinking of that, right?
A few essential things are there that should be kept in mind while creating one or prepared prior to the main starting.
1. Market Research-
Who is your competitor? What strategies they are adopting? How are they selling their products? What type of PPC copies they are using? These are some questions that you should answer first before starting your ad copy. After understanding all this, prepare a unique ad copy and stand out from the crowd. Make an ad copy in such a way that it compels customers to click them.
2. Remain Relevant-
Your ad must inform your public. Your ad must connect with the information that users searched for. Keywords have their own importance in PPC ad copy. Your ad must match with the exact keywords users searched for. It grabs users attention strongly and increases ad relevancy score.
Your ad must tell them why they should click on it. Your ad must convey a strong message to your audience as to how can you satisfy their need and requirement. Show your offers on your ad that would entice them to click on it. Convence them through your ad that you are the only one who can fulfill their search.
4. Flawless Ad Copty
Make your ad flawless. Check all the grammar, punctuation and spelling mistakes.
5. Call to Action
Your ad plays the role of gateway for your landing page. You have to decide what you want from your users post clicking on the ad. Use a strong call to actions like, Fill the query form? Free Subscription? Do a booking? Call you?. It will help you to converte your visitor into a potential customer.
6. Avoid Mismanagement-
Is your ads are a seasonal or festive ad? Any limited period of ads? If yes then do not forget to remove your ad after that particular period overs. Otherwise, you will waste your money.
7. To the Point
Limited characters are allowed within the description lines. Do not try to enhance your sentence with prepositions or conjuctions, etc. Talk to the point and utilize every single space for the ad benefit.
8. Optimum use of PPC features
PPC system have various features to help you in creating a unique or excellent ad copy. Try to do optimum use of those features.
For example, Google AdWords offers an extensions that allows you to add site links, click to call etc. in your ad copy.